Well, we're a little more than a week into the SneakyFeelings.com experiment, and things are going nicely so far.
After running the first ads on DCist and Wizbang, we expanded to a few more within the blogads.com network. While the sample size isn't yet large enough to draw statistically meaningful conclusions, I've noticed that the location of the spots in the blogs seems to be one of the primary factors in their success. Appearing on the top right or top left of the front page seems to be worth more than a couple thousand page views. Our ads are consistantly getting a click through of between .25 and .5%, and we've been good at shifting resources to the better-performing blogs.
One surprise: in trying to reach out to female users, I purchased ads in two pop-culture related blogs. They receive an obscene number of page views, but the click-through has only been about a tenth of our average. I'm going to tweak the ads until we can get them more in line, but I get the feeling that not all page views are created equal. We will see. In brighter news, we also have another ad that is getting a 1-2% click through rate. With numbers like that (over a small sample size, granted) I can see how the early dot-commers got drunk on extrapolations. :)
If any of my faithful reader(s) out there know of some good places to find potential female online daters, please let me know!
Finally, we've taken on a mascot: that loveable toy donkey you have seen in the ads. We're still trying to name her; so far my favorite name is Dagny Lipsdonkey. We are taking nominations, though. Originally, the donkey was created for one of our "progressive dates" spots but it was so cute that she started popping up elsewhere too. She may make an appearance on the main site someday as well. I wonder if the pets.com sock puppet needs a home... :)
After running the first ads on DCist and Wizbang, we expanded to a few more within the blogads.com network. While the sample size isn't yet large enough to draw statistically meaningful conclusions, I've noticed that the location of the spots in the blogs seems to be one of the primary factors in their success. Appearing on the top right or top left of the front page seems to be worth more than a couple thousand page views. Our ads are consistantly getting a click through of between .25 and .5%, and we've been good at shifting resources to the better-performing blogs.
One surprise: in trying to reach out to female users, I purchased ads in two pop-culture related blogs. They receive an obscene number of page views, but the click-through has only been about a tenth of our average. I'm going to tweak the ads until we can get them more in line, but I get the feeling that not all page views are created equal. We will see. In brighter news, we also have another ad that is getting a 1-2% click through rate. With numbers like that (over a small sample size, granted) I can see how the early dot-commers got drunk on extrapolations. :)
If any of my faithful reader(s) out there know of some good places to find potential female online daters, please let me know!
Finally, we've taken on a mascot: that loveable toy donkey you have seen in the ads. We're still trying to name her; so far my favorite name is Dagny Lipsdonkey. We are taking nominations, though. Originally, the donkey was created for one of our "progressive dates" spots but it was so cute that she started popping up elsewhere too. She may make an appearance on the main site someday as well. I wonder if the pets.com sock puppet needs a home... :)
posted by Mike at
11:43 AM
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